Marketing
Connect Meta Pixel and Conversions API
Measure ads against real store events with Pixel and CAPI — so optimization uses purchase and cart signals from Ettajer.
Aug 5, 2026 · 5 min read
Running Meta ads without solid event data wastes budget. Ettajer marketing tools help you connect Meta Pixel and Conversions API so browser and server events share context for better measurement.
Why both Pixel and CAPI
Pixel captures browser activity. CAPI sends server-side events that survive blockers and flaky browsers. Together — with shared event IDs for deduplication — Meta gets a cleaner view of Purchase, AddToCart, and related actions.
Setup path
Open Marketing → Meta in your dashboard, connect your pixel, and enable the events you need. Help center articles walk through catalog feeds, audiences, and domain verification when you are ready to go deeper.