Analytics
Read traffic and conversion reports
Turn visits into insight: sources, products, and drop-offs.
Open Analytics → Reports and pick a date range that matches your campaign (or last 7 / 30 days).
Check sessions vs orders to estimate conversion rate. A spike in traffic without orders usually means ads or creatives need work — not just more budget.
Top products show what to restock and what to feature on the homepage.
If you use UTM links, compare campaign tags with revenue to decide which channels to scale.
Export or screenshot key charts before changing your store so you can measure the impact of theme or price changes.
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