Marketing
Connect Meta Pixel with Ettajer
Link Facebook & Instagram ads with Pixel, CAPI, and Connect with Meta.
Go to Dashboard → Marketing → Integrations → Meta (or Marketing → Meta).
Preferred: click Connect with Meta, log in with Facebook Login for Business, then choose the pixel to use. Ettajer saves the Pixel ID and a Conversions API access token.
Alternative: paste your Pixel ID from Meta Events Manager → Data Sources → Pixels, then save.
Turn tracking on and enable the events you need. Purchase uses a shared event id (purchase_{orderNumber}) so browser Pixel and server CAPI dedupe as one conversion.
Optional: enable Test mode under Advanced and paste a Meta test event code to validate in Events Manager → Test events before you spend on ads.
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