Marketing
Meta Conversions API and advanced matching
Server events when cookies are blocked, with hashed email and phone.
Conversions API (CAPI) sends the same key events from Ettajer’s servers — useful when browsers block third-party cookies.
Connect with Meta stores your access token automatically. Manual CAPI tokens can also be managed under Meta → Advanced when needed.
InitiateCheckout and Purchase include hashed email/phone (and name/address when available) for Meta advanced matching — never send plain PII to the browser pixel payload.
Browser Pixel and CAPI share the same event_id so Meta counts one conversion, not two. Purchase always uses purchase_{orderNumber}.
Check Dashboard → Marketing → Meta → Diagnostics for recent CAPI sends, failures, and skips (works beyond test mode).
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