COD shipping tips for Casablanca & Rabat

Cash on delivery still converts well in Morocco — but only when delivery feels predictable. Here’s a simple playbook we use with merchants on Ettajer.

1. Confirm before you ship

Call or WhatsApp within a few hours of the order. Confirm the city, neighborhood, and a preferred time window. A 30-second confirmation saves a full failed trip.

2. Write addresses buyers understand

Ask for a landmark (“near Café X”, “behind the pharmacy”) in the checkout note. Couriers move faster when the pin isn’t the only clue.

Tip: Keep your order ticket printer ready so the packer sees phone + city at a glance.

3. Set expectations in the thank-you page

Tell shoppers when you’ll call, typical delivery days for Casablanca vs Rabat, and what to prepare for COD payment.

What “good” looks like

• Confirmation rate above 80%
• Failed delivery under 15%
• Clear WhatsApp template for “out for delivery”

Publish this guide on your blog, then share the link in Instagram Stories so buyers know what to expect before they order.