Marketing
Connect Pinterest Tag and Conversions API
Tag + server events with shared event_id for accurate ROAS.
Open Marketing → Integrations → Pinterest. Prefer Connect with Pinterest to pick a Tag and ad account, or paste Tag ID + Ad account ID manually.
Under Advanced, paste a Conversion access token from Pinterest Ads (required for Conversions API — OAuth cannot replace this token).
Enable Purchase and AddToCart (and other events you need). Browser Tag and server CAPI share the same event_id; Purchase uses purchase_{orderNumber}.
Optional: open the Catalog tab, copy the product feed URL, and add it in Pinterest Catalogs so products become shoppable Pins.
Verify with Pinterest Tag Helper and Marketing → Pinterest → Diagnostics after a live test order. Strong for home decor, fashion, and visual product categories.
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