Marketing
Automations and email flows
Send when customers act — or build multi-step journeys.
Automations send one email when something happens: Newsletter signup, Purchase, Abandoned cart, or New customer.
Open Automations, pick a template for each trigger, and switch it on. Order receipts stay separate from marketing mail.
Email flows (More → Email flows) are multi-step journeys with delays, conditions, and tags — use them when one email is not enough.
Create a flow manually or use the AI generator to scaffold Welcome, Cart, Win-back, Post-purchase, and VIP drafts.
Review draft flows before you Activate. Pause anytime from the flow editor.
Ideas (More → Ideas) suggests next sends from your audience scores — use Score audience if the page is empty.
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