Marketing

Automations and email flows

Send when customers act — or build multi-step journeys.

  1. Automations send one email when something happens: Newsletter signup, Purchase, Abandoned cart, or New customer.

  2. Open Automations, pick a template for each trigger, and switch it on. Order receipts stay separate from marketing mail.

  3. Email flows (More → Email flows) are multi-step journeys with delays, conditions, and tags — use them when one email is not enough.

  4. Create a flow manually or use the AI generator to scaffold Welcome, Cart, Win-back, Post-purchase, and VIP drafts.

  5. Review draft flows before you Activate. Pause anytime from the flow editor.

  6. Ideas (More → Ideas) suggests next sends from your audience scores — use Score audience if the page is empty.

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