Marketing
Meta ads launch checklist
Pixel, CAPI, catalog, domain, and audiences before you spend.
1. Connect Pixel + CAPI via Marketing → Meta → Connect with Meta, then enable Purchase and AddToCart.
2. Run a test order with Test mode + a Meta test event code; confirm Pixel and CAPI share purchase_{orderNumber} in Diagnostics.
3. Paste your Catalog feed URL into Commerce Manager and save the Catalog ID in Ettajer.
4. Connect a custom domain, verify it under Meta → Domain (required for Aggregated Event Measurement on iOS).
5. In Events Manager → Aggregated Event Measurement, prioritize Purchase → InitiateCheckout → AddToCart → ViewContent → PageView.
6. Push Purchasers and Abandoners audiences (enable Daily auto re-sync after the first push), then build campaigns that exclude buyers or retarget abandoners.
7. Turn Test mode off before scaling spend. Keep Diagnostics open the first week to catch token or permission errors early.
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