Marketing
Pinterest Conversions API setup
Server-side events when cookies are blocked, with email/phone matching.
Conversions API sends the same funnel events from Ettajer servers — useful when browsers block the Tag.
You need three things: Tag ID, Ad account ID, and a Conversion access token (Advanced tab).
Checkout and cart APIs send Purchase and AddToCart with hashed email/phone for better match rates on COD orders.
Tag and CAPI must use the same event_id so Pinterest counts one conversion. Purchase always uses purchase_{orderNumber}.
Use Diagnostics to see Sent / Failed server deliveries. Turn Test mode on while validating, then off before scaling spend.
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