Marketing
UTM links and campaign attribution
Track Instagram, TikTok, and Meta traffic with tagged links.
Open Marketing → Attribution to build tracked storefront links with utm_source, utm_medium, and utm_campaign.
Example: utm_source=instagram, utm_medium=social, utm_campaign=summer_sale. Share that URL in bios, Stories, and ads.
Ettajer stores UTM values with the order so you can see which campaigns drove COD purchases.
Use consistent naming (lowercase, underscores) so reports stay clean across weeks.
Pair UTMs with Meta Pixel / CAPI for ad platform optimization, and with Analytics reports for your own channel mix.
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